client

Eddie Bauer

Integrated Campaign

We developed an omni-channel campaign strategy for Eddie Bauer’s 100 Year Anniversary that built brand affinity among a broader audience while boosting retail and online sales.

This included experiences that resonated with the Eddie Bauer consumers who have a mutual, innate love of the outdoors and willingness to share it with anyone, anywhere.

Overall this campaign was created to generate buzz and excitement to drive consumer in store where they will be greeted with a one-of-a-kind experience to create your own silhouette with your favorite outdoor image.

Following up the initial 100 year anniversary launch, it would culminate in a campout in your own backyard under the stars or at Camp Eddie.

our role

strategy branding / identity print & digital design art direction illustration